Published Authors
Accounting/economic Costs Of Poor Public Awareness Of The Dangers Of Ozone Layer Depletion In Nigeria And Marketing Communications Implications
The study was a critical examination of the economic costs of poor public awareness of the dangers of ozone layer depletion in Nigeria and the marketing communications implications. The research objectives included to: ascertain the level of awareness of the Nigerian public to the existence of ozone layer depletion, the dangers of ozone layer depletion, the economic impact of ozone
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